Uniqlo's Creative Twitter Marketing

I came back to school after a month of summer vacation. Happy to be here with my friends:) I hope you have another great week. SMILE:)

----------------------------------------------------------------------------------------------

The Official Logo of Uniqlo

   Uniqlo is Japan's leading clothing retail chain that operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, Singapore and finally Russia. It is also listed on the first section of the Tokyo Stock Exchange. It is a leading company not only in terms of sales and profits but also in terms of its creative twitter marketing strategies.

 

1. Uniqlo Lucky Line

It is a campaign designed by Uniqlo to celebrate its 26th anniversary. The concept of this campaign is very simple. It is all about making a queue. If you click an avatar, you are requested to type your Twitter ID and password. You can later figure out where you exactly are in the queue. Due to this campaign, a lot of people searched for Uniqlo on Twitter.  This short video clip will help your understanding.

 

2. UTweet

www.uniqlo.com/utweet

   Type either your Twitter ID or keywords you like. I entered my Twitter ID, which is JUNeeWorld.

Then, it will make a tweet show made only for you based on the tweets you have tweeted or received.

   Online advertisements will show up intermittently. After the show is finished, you can tweet this show to Twitter and even download your unique icon made from your profile picture.

 

3. Color Tweet

www.uniqlo.com/colortweet

   This campaign's primary purpose was to celebrate the opening of a flagship store in Shanghai. It is about 88 colors that represent Uniqlo. As you can see, this campaign is really colorful and eye-catching.

   Type your Twitter ID or keywords you like. Then, your color tweet show will be played.

   You can also tweet your own show and download your icon.

   Finally you can get some information about the Shanhai flagship store.

 

   Did you like Uniqlo's Twitter marketing. I found it very intriguing and vibrant. I think it is sophisticated enough to attract the young people.