SNS marketing: IKEA and Helena Rubinstein

I woke up late... Yesterday I went to Yonsei University to take part in a English Literature Essay Contest. I was very lucky since the given passage was "The Tell-Tale Heart" by Edgar Allan Poe. I learned it in English Literature class last year:) But... no one knows who will get the prize since only 6 spots are reserved. Let's get back to our business.

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1. IKEA

IKEA is an international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items. When IKEA launced a store in Malmo (Swiss), it decided to employ a social media marketing. The manager of the store opened a facebook account and uploaded 12 photos of his store for 2 weeks. The manager said, "Whoever tags our product first will get that product for free." People reacted to this notice, spreading the message to myriad people. IKEA was able to market itself without using a huge sum of money.

 

2. Helena Rubinstein

Helena Rubinstein is a cosmetics company. Last year, Helena Rubinstein launched a perfume named Wanted in collaboration with Demi Moore. Helena Rubinstein decided to use Demi Moore as its marketing strategy. She had 2 million followers on Twitter while her husband, Ashton Kutcher, had 4 million followers on Twitter. Having 6 million people to market its product, Helena Rubinstein asked Demi Moore to tweet a message: "Make a video about your wanting." A number of people actually created their own videos and uploaded them on YouTube. Moreover, myriad people got to know about the perfume.