2010년 6월 7일 월요일

Facebook in Online Privacy Controversy

Facebook, a gigantic Internet company, found itself in trouble when privacy regulators castigated it for making its users’ personal information available online.


People now begin to fear that their online privacy might be infringed upon by the Internet industry. In fact, the industry’s participants are competing with each other so fiercely that they are doing whatever it takes to get the upper hand in today’s market, especially when it comes to data collecting. This phenomenon has forced governments to come up with stricter measures in order to secure people’s online privacy.


The industry has its own excuses. It repeatedly points out that it has done quite a lot to guarantee its users the protection of their online privacy. According to Facebook, most users are satisfied with the services offered and the level of their online privacy. The problem is just that the media is arousing a commotion to grab people’s attention, a common example of media hysteria.


The privacy regulators’ censorship of Facebook is indeed too extreme. Facebook users may choose to leave the service at free will, since the social network services (SNS) market is hardly a monopoly. Moreover, regulating the Internet industry to secure online privacy is not a clever idea. An oppressive business environment is likely to suppress innovation, and it will result in preventing entrepreneurs from inventing creative business models.


Still, we cannot dismiss the online privacy issue simply because imposing regulations might result in a less stimulating business atmosphere. Social networks services including Facebook are expanding at an extremely rapid rate nowadays. These services have a strong incentive to reveal more information about their users, since they gain profit from demographically targeted advertisements.


Thus, in order to deal with this issue on the fundamental level, we should form a new assumption. The Internet industry takes it for granted that people decide to share their personal information when they join the services. However, that is not the case. Rather, the industry should allow its users to loosen privacy controls only if they want to. If Facebook fails to do this, this controversy will inevitably lead it to its decline someday.

댓글 8개:

  1. Hi, 홍준! =) thank you for ur post!! i know its been a while since i last commented. haha and yes, i totally agree with it ! I think lots of internet sites I've signed up gave advertisement company my number or anything. This gets really annoying in Korea .. cuz I get at least 3 texts about loan in a day. -_-

    And I have a question, is this also an invade of privacy if I get some ads which depends on my local status ? I mean, like, since I have Korean IP, I get some ads related to it on facebook or some other foriegn sites. for example, "Dating with Korean girls " -_-;; (I dont feel good cuz this's like...'dating virgin vietnam girls ' ad in korea . or "Korean clsses in Bundang" on facebook.

    Or is this just a legitimate business strategy?



    Then, have a nice day honjun!! > <

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  2. @Nahyung Kim - 2010/06/08 19:28
    Facebook, as I have mentioned in my article, derives its profit from demographically targeted ads. Because you make your address be known to others, Facebook can provide ads that match your home and interests. I don't think it is necessarily an invasion of online privacy, though, unless you feel irritated by thse ads.

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  3. @변홍준 - 2010/06/08 19:38
    ooo haha i can see that now. thanks hong jooon!! :D ㅎㅎ

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  4. @Nahyung Kim - 2010/06/08 19:28
    Ce n'est pas grave:)



    which means "You're welcome" ㅋㅋㅋ



    I feel good when people get to know



    more about social media even though



    I myself am a novice ㅋㅋ

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  5. I don't understand why people would complain when they can decide whether or not they want to share their information. They can control every single piece of information. Why do they even have Facebook when they don't want to be exposed then? -_-ㅋ

    I am satisfied with their privacy policy.

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  6. @서현덕 - 2010/06/23 10:46
    I am also satisfied with the current



    services provided by Facebook:)



    However, the online privacy issue is hotly



    debated by myriad people because of the



    potential harm it has..



    After all, it could be interepreted as



    an infringement of one's human rights.

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  7. I think Facebook does not have anything to do with

    privacy since we don't have to like.. type in all the personal info.

    isn't it? I made an account so long time ago. I don't even remember



    oh by the way,

    People spend too much time doing farmvilles.

    that part of Facebook. I do not appreciateㅡㅡ

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  8. @So Yeon Shin - 2010/06/24 00:42
    it's about people's information being



    exposed to strangers.



    Strangers can see your walls and pics...

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