The Broadening Reach of Social Media Marketing

Even though I had hyper-busy days last weekend, I should have updated more frequently ㅜㅜ

I am so sorry... but still love you all:)

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Today's article is about the radius of social media marketing... how far it has come!!

 

1. Social Networking Sites

Also known as "social networking services". Facebook, LinkedIn, Twitter, and other social network sites are being loved by many corporate marketers because these sites enable them to reach a larger group of audience with different genders, ages, and even interests. They are a very effective tool to reach demographically-targeted consumer groups. These consumers make fan pages on their social network services, which corporate marketers are really interested in. They can acquire a lot of demographic information through them. Moreover, companies distribute their online applications through these social network services and communicate with their consumers via these marvelous services.

 

2. Syndicated Videos

The use of videos as a marketing tool is increasing at an alarmingly fast rate. Corporates provide videos through YouTube and other syndicated video providers. Consumers are visually attracted by media contents created by companies. YouTube is definitely a harbinger in this field. This field will continue to grow as people post these videos on social networking sites or send them through i-phones.

 

3. Blogs

One of the very first social media, but yet still influential in the market. Blogs consistently provides high-quality contents on webs. Successful blogs attract thousands of people each day, establishing a powerful clientele. Through these blogs, companies can start up conversations or dialogues with their customers. Blogs are especially useful and effective in strengthening corporates' brand images. Blogs, though not popular as it was before, still enjoys their popularity and many corporates and consumers still express their deep interests toward them, which makes blogs a important marketing tool.

 

4. Review Sites

People frequently and consistently give their ratings on these review sites. Corporates keep their eyes close on these review sites because they are the places where corporate marketers directly gather information about people's preference over certain products. Although they account for a small percentage in social media marketing sector, their influence is not that minimal as their sizes are.