BBQ Kogi: How Twitter Can Bring You Dollars

The official logo of Kogi

 

   Hi! Yesterday, I uploaded an article about a hair salon which used Twitter as a means to better communicate with its clients and boost its sales. The main point of the last night article was that social media marketing is not necessarily for big corporates. It can also be utilized by small and medium sized shop owners.

 

   Today's article is about Kogi:) Has anyone heard of Kogi? It sells tacos in the United States. The interesting part is how they sell those tacos and hotdogs. They travel around several states in American by TRUCK! Then, you may wonder. If it does not run its own shop, how can it maximize its profits? You might think, "Many people do not know when the truck will arrive in their regions. Then, how it can sell many tacos or whatever?" You are right! In order to maximize the profit, Kogi has to sell many products as possible. Yet, if they simply go around different regions to sell their products, they will not be able to make money. In order to cope with this situation, Kogi utilized Twitter and its was literally a HUGE success. Let's see what it did!  

   Kogi tweets when it will arrive at a certain region. Just an hour ago, it tweeted that it will arrive Eagle Rock region at 6:30. Those who live in Eagle rock region and follow this twitter can easily know when the Kogi truck will arrive. Around 6:30, there will be a long line of clients who are eager to taste Kogi's tasty tacos and hotdogs at decent prices. By notifying its time of arrival using Twitter, it could maximize the possible clientele, which resulted in a steep increase in its earning. Also, when its products are all sold out, they tweet so that customers do not have to go back to their homes with nothing in their hands.

 

 

   Today, we saw how Twitter can be used to literally boost up the sales of a small-sized business owner. By taking advantage of Twitter, Kogi was able to manage its time efficiently while raking in great amounts of dollars every day.