Are you having a good weekend with your families or friends? I hope you do. Since today is
Saturday (you are supposed to go outside to enjoy your night outside), I will write down just few
words.
Estee Lauder is one of the most renowned cosmetics brand in the entire world. It is well-known
for its recent cosmetics line that use genetic ingredients to liven up skins. So what type of social
marketing strategy did Estee Lauder employ to attract female clients? Let's see!!!!!!!!!
Basically, Estee Lauder installed free-make up studios in all major department stores in America.
Then, they take pictures of women with the Estee Lauder make up, and uploaded their glamorous
chic photos as clients' profile in major social networks such as Twitter of Facebook.
Isn't it gorgeous? Women can show their best look to their friends. Moreover, Estee Lauder
can naturally advertise itself. People will buzz about their friends' photos and will ask, "By the
way, what cosmetics brand did you use?" Clients will delightedly say, "They are from Estee
Lauder."
Considering that cosmetics brands (especially luxury ones) only sell their designs on shops.
It is a really clever social media marketing strategy to incorporate the on-line world to boost up
the sales in off-line world. Job well done:)
