Say Goodbye to Google Wave

Another cloudy day... When the sun will rise to shine? I am listening to "This is the moment" from Jekyll & Hyde, one of my favorite musicals. I really like its lyrics. The song comforts me and gives me a positive energy. Let's dive into the today's topic then:)

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   Have you ever heard of Google Wave? It is a type of social networking service provided by Google. Google, at first, was so sure that Google Wave will rise above other social networking services such as Facebook and Twitter. Google Wave featured many functions that other social networking services did not provide or poorly provided. Let me list some functions of Google Wave with pictures to help your understanding.

Voting

Group Report

File sharing

Meeting Note

Brainstorming

   Google Wave indeed provides some nice functions that other social networking services do not provide. For example, a group of friends can easily write and edit a research paper online while colleagues can discuss their department's agendas with ease. Then, why Google decided to waive Google Wave?

 

   The biggest strength of Google Wave was that it allowed its users to collaborate easily online. Yet, it failed to grab the public's attention and Google, on August 4th, announced that it will stop supporting the service. What drove Google Wave to a fiasco? Let us analyze it.

 

1. Google admitted that the service was a bit ahead of its time and thus failed to capture the public's interest. Google mentioned that Google Wave provided too many diverse services without a single brand identity. Google's own explanation is quite plausible. Nowadays the public wants a simple yet interesting service. In terms of simplicity and fun, Google Wave was meant to face a quagmire.

 

2. The developer of Google Wave also admitted that its users might have had difficulty utilizing the service because it gets slower as the users use many functions at a time. This technical fault led the users to turn their backs away from Google Wave.

 

3. Finally, Google Buzz also partially contributed to a collapse of Google Wave. Jonathan Yarmis, an IT analyst, pointed out that Google Buzz is far more useful and convenient to use than Google Wave. He further commented that the reason why Facebook and Twitter are garnering all the people around the globl is that they concentrate on a single service that everyone is interested in.

 

   People say that Google is planning to launch another social networking platform soon and expect to integrate various functions of Google Wave into that platform. Let us wait until Google comes with its miraculous service.

Six Ways to Find Value in Twitter's Noise Part2

Today, I attended a social media marketing conference. It was awesome!! I will post articles about the conference later on.

4. Look for user experiences.

Product testing and reviews can't replace user reactions.

제품 테스트나 리뷰는 실제 사용자의 반응을 대체할만한 것들이 못됩니다.

 

Looking at iPad tweets with the words TYPING and KEYBOARD, and then singling out the most common words in those tweets gives you feedback from thousands of users.

TYPING과 KEYBOARD라는 단어를 가지고 iPAD tweet들을 알아본 다음에, 그 tweet들 중에서 가장 흔한 단어들을 제거해보면 수천명의 사용자로부터의 피드백을 얻어낼 수 있습니다.

 

The negative words could help prioritize marketing messages and product development.

부정적인 단어들도 여러분이 마케팅 메시지의 우선순위를 정하고 제품을 발전시키는데에 도움을 줄 것입니다.

 

5. Learn why negative words are coming up.

Finding negative words is a good way to locate consumers' pain points.

부정적인 어휘들은 소비자들의 잠재적 욕구들을 파악하는데에 좋은 방법입니다.

 

Though not frequently, DISAPPOINTED and PROBLEM appeared in tweets that focused on product functionality.

자주 있었던 것은 아니지만, DISAPPOINTED와 PROBLEM이라는 단어가 제품 성능에 관련된 tweet들에서 나타났습니다.

 

Customer service could be adjusted to address the most common complaints.

소비자 서비스도 가장 흔한 불평들을 제기하기 위해 조정되어질 수 있습니다.

 

6. Learn about conversation dominators.

Words that suddenly dominate the tweet stream mean something has happened that's worth learning about.

tweet 스트림을 갑자기 어느 단어들이 장악하면 알아볼만한 가치가 있는 무슨 일이 일어났다는 것을 의미합니다.

 

The term JAILBREAK refers to hackers' use of iPad source code to run software not authorized by Apple.

JAILBREAK라는 용어를 해커들이 iPad 소스 코드를 사용하여 Apple에 의해 허가되지 않은 소프트웨어를 작동시키는 것을 가르킵니다.

 

Tweeter were sharing links to stories, code, and video tutorials on how to hack the device.

트위터사용자들은 제품을 해킹하기 위한 이야기들, 코드, 비디오 튜토리얼 링크들을 공유했습니다.

 

So far, we have learned what values we can get from a Twitter stream. I hope this article help you better take advantage of Twitter as a marketing platform.