Using Twitter To Connect with Audiences: Personality Matters

Hi, everyone. I was unable to post articles for a week because of my college visit to NYU Abu Dhabi. You never know how amazing that place is until you personally go there. I spent my weekend with the most talented and amiable people on Earth. I was really lucky to be in that group. Now it is time for us resume our conversation on social media. Let us start now.

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Now back to Twitter. Today's posting is not that directly related to Twitter marketing. However, I wanted to show you how important it is to have your own "personality" on Twitter to strike up conversations with other people. And that "personality" charm, as I will point out later, can be a genuine solution for those who are struggling with how to market their brands with Twitter.

Completing your bio on Twitter is absolutely important. When one takes a look at your bio, one has a glimpse of who you are. Keep it very simple and concise. Tell people about who you are by listing up the words that best characterize you. My bio says "High School Student Who Has A Deep Passion for Passion and Social Media." It is short, indeed. Yet, people will know that I am a high school student and that I have interests in fashion and social media. That is enough. Bio must not tell everything about you. People will get to know you once they follow you.

Now I will take Domino Pizza as an example. Domino Pizza was struggling at that time because of a video in which two part-timers spat on a pizza dough. People started attacking Domino Pizza for its low sanitation control. To be literal, people were shocked and evey boycotted whatever was made by Domino Pizza. To deal with this crisis, Domino Pizza came up with the idea of launching a Twitter. HOWEVER... things went awry...

Search results for Dominos were nearly catastrophic. People were obviously ignoring Domino Pizza or were not informed of the fact that it started tweeting.

It was quite apparent that things went differently from what Domino Pizza had expected. Since it barely had followers to support it and propagate its messages, it ended up failing to sort out the reputation issue that agonized it for a long time.

 

We have to take this example seriously. In terms of a crisis management, it was literally a disaster. BUT we need to see thing in another perspective, too. Why did Dominos fail miserably in the first place? You got it right. They had no followers at its side. From its inception, Domino Pizza's Twitter was created not to establish relationships, but to tackle the controversy surrounding them. There was no personality in it. People were not enchanted by this fact.

We always talk in the first person. It is all about "I" after all. You have to have charms that naturally attract people. Twitter, as we repeatedly witnessed, is an extended conversation. We are just doing our conversations online, not offline. What type of person do you love to chat with? People with their own colors. That is so true. So do not forget to have "you" in your Twitter if you want to be a twitter star.

What Companies Can Get from Social Media Marketing

   Today's topic might seem banal at the very first glance. However, it is meaningful to go over what benefits companies can expect to gain from actively engaging themselves with social media marketing.

 

   Before we go on, we need to make one thing very clear: social media marketing is not about selling products. It is all about making solid relationships. Later, these relationships will prove to be very useful because sincere social media marketing can ultimately lead customers to purchase certain products. Again, the very focus of social media marketing never lies in selling goods. It is rather a secondary purpose.

 

   1. Establishing a Brand

Establishing a brand means that more people get to know about your brand. It means that the image of your brand becomes deeply rooted in people's minds. Through incessant communications with customers and prospects, a newly born brand can establish its brand.

 

   2. Brand Loyalty

Once you build relationships with your customers, the next step you should take is to make them loyal to your brand. It means your customers grow affectionate towards your brand. Thorough continuous communications, you can make your customers feel that you sincerely care about them. This is when strong bonds between companies and customers are born.

 

   3. Evangelist

Now, you made your customers "like" your brand. However, this is not enough. You need to convert them to evangelists, ones that truly love your brand. Converting them is not a simple and easy process. You have to give an impression that your company takes each and every customer seriously and do your best to satisfy their needs.

 

   4. Making Buzzes

These evangelists now become your biggest assets. They constantly make buzzes about your brand and your products. They might post articles on their blogs or social networking sites (such as, Facebook and Twitter) to tell people how content they are with your brand and your products. There is no expert in social media. Relationship there is very horizontal. Everyone can become experts in their own fields that they are interested in. Undoubtedly, people listen to these experts' remarks. This is when social media marketing can make you money.

 

   5. Spontaneous and Immediate Feedbacks

Thanks to the rapid development of social media channels, you can communicate with you customers almost real time. You can answer their queries real fast. Customers feel that their questions are being taken seriously and are answered quickly. This again helps companies establish solid relationships with customers.